PURIFIED is a London-based shoe brand creating 100% plastic-free footwear, solely from natural materials. 25 billion shoes are produced each year. Almost all are unrecyclable, destined to spend generations in landfill.
The shoe industry’s reliance on synthetic materials and toxic glues doesn’t only lead to waste and environmental degradation - it compromises shoe quality and comfort.
PURIFIED’s 100% natural shoes enable you to “Return to Earth” with every step, before they safely rejoin the natural cycle after years of wear.
We go straight to the source - seeking the knowledge of farmers and craftsman who know our land best. Working together, we can move away from the synthetic materials, toxic glues and industrial processes that characterise today’s shoe industry. Instead, we can harness the abundance of plant matter to benefits all of our ecosystem.
Through Championing ancient craft processes and working with better quality materials; PURIFIED creates consideration at every step, from farming methods toend of life.
Through using only Natural inputs, PURIFIED Shoes can "Return to Earth" safely at end of life. Doing no harm & providing nutrients for the soil as they breakdown. In doing so, helping future plants grow.